The Research
The Data
Complete Valuegraphics data for premium clothing and accessory shoppers in the United States. Drawn from the 1,000,000+ respondent Valuegraphics benchmark database. Every number is statistically significant.
Values Rankings
What Premium Fashion Shoppers Care About
Percentage of premium clothing and accessory shoppers for whom each value is a significant driver of behavior. Click any row to see the full definition and brand application guidance.
Value
Score
Audience
Gen Pop
Family★ POWER
91%
89%
Belonging★ POWER
75%
89%
Financial Security★ POWER
72%
54%
Health & Well-Being
71%
70%
Experiences
70%
45%
Loyalty
69%
47%
Personal Responsibility
66%
42%
Relationships
66%
77%
Personal Growth
60%
73%
Positive Environments
57%
35%
Trustworthiness
53%
22%
Self-Control
51%
11%
Employment Security
51%
67%
* General Population scores are based on Valuegraphics global database of 1,000,000+ respondents across 152 languages.